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Caracal

Corporate literature

For the UAE Government owned first and only firearms manufacturer Caracal LLC of Abu Dhabi, the task of developing convincing yet sensitive communication material was certainly not an easy task. The issues connected with State security, sensitive and strategic material and the need to expose a new line of products on a very competitive military and police international market, came as a true challenge for Antiga Arabia. Specific market analysis and survey in such cases becomes an absolute must, even before any graphic designer puts pen to paper, or a communication expert starts to draw possible strategies. The synergy with the company and the wished targets becomes a vital factor for success: Antiga Arabia has proven in the Caracal perspective to be more than a communication agency, but more in fact as a business partner.