The Streshinskiy Collection

International Hunting and Equestrian Exhibition Adihex 2010 - Abu Dhabi

The pre-marketing and research connected with the launch of the Streshsinskiy Collection publication and event is a very good example of how much work is involved in staging Corporate Communication for such a major international cultural event. Wrong or mis-addressing of the event can be deadly for the success of the whole operation: the preliminary steps cannot be hurried and the time-frame for the staging of the event itself has to be in harmony with the development of the whole strategy. From the selection of the venue, to the design of the event, to the listing of the Vip's and Guest for the launch, to the PR and Media campaign before, during and after the event, to the final reporting, all must be carefully pinned to a single canvas of operations.