Miniature Arsenal

International Hunting and Equestrian Exhibition Adihex 2010 - Abu Dhabi

The international debut of Miniature Arsenal from Moscow was held in Abu Dhabi, at Adihex 2010. The entire event was designed and staged by Antiga Arabia as an example of 360 degrees performance: from concept, to 3D preparation of the project, to building assignment and coordination, to pre-marketing of the event, to PR and Press office work, to catalogue and event merchandising design, development and printing, to post-event media and market reporting, Antiga Arabia has dedicated all its skills and departments to the delivery of a flawless event. The preparation and design of such an event becomes the key to marketing results and company performance on a new market: we know how to stage this at best.